IDEX Strategic Market Manager in Benton Harbor, Michigan
If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.
With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (https://www.idexcorp.com/our-businesses/business-segments/) around the globe, chances are, we have something special for you.
Who is GAST Manufacturing?
As a business unit of IDEX Corporation, GAST Manufacturing has a long history of being the leader in design and manufacturing of quality air-moving products. We specialize in offering cost effective solutions for a wide variety of industries including industrial manufacturing, healthcare, and environmental cleanup applications. We are looking to add a Strategic Market Manager to our Berrien County, Michigan facility.
Scope of Role: As Strategic Market Manager, you will act as an air moving market and application specialist for sustained growth, competitiveness, and profitability. In this role, you will be involved with market research and analysis, identifying customer and market trends, creating application-based marketing strategies and campaigns and identifying new product development opportunities while working with a cross-functional team that includes sales, product management, marketing, operations, new product development, and engineering.
Develop deep customer and market knowledge through market, competitor, and VOC research to inform and enhance the commercial strategy
Communicate GAST’s view of market / segment trends, evolution, competition, opportunity, and attractiveness and drive understanding of where & how GAST can compete, and what success looks like for each of GAST’s addressable markets
Work with Marketing Coordinator and 3rd party agencies to create innovative, focused market and application campaigns
Defines/updates SWOT, TAM, SAM, and SOM analysis for each market
Increase lead generation by owning all sales & marketing toolsets such as lead distribution applications, CRM, and SEO
Support sales with the necessary market & application knowledge
Develop and maintain an active pipeline of target leads for the Regional Sales Managers using the CRM tool
Perform other assignments as directed by the Business Line Director
Travel up to 25%
MEASURES OF PERFORMANCE:
- Sales, PBIT, lead generation
EDUCATION AND EXPERIENCE REQUIREMENTS OR EQUIVALENCIES:
Bachelor's degree in manufacturing, business, engineering discipline, or technical degree
5+ years’ experience in marketing, strategy, business development, or sales, preferred
Experience working in new market segments and air moving products preferred
Proficiency in CRM, marketing automation, programmatic advertising, website analytics
Solid proficiency with Microsoft Office software – particularly Excel and PowerPoint
Authorization to work in the United States. Gast is unable to provide sponsorship at this time.
OTHER SKILLS and ABILITIES:
Integrity, trust, and interpersonal savvy
Ability to work successfully in a multi-cultural environment
Excellent communication/presentation skills (written and verbal)
Strong analytical skills: ability to assess situations and make sound decisions with incomplete information
Ability to manage by influence in a matrix-managed organization
Ability to prioritize activities and drive to achieve goals
GAST Manufacturing, a Unit of IDEX Corporation is an Equal Opportunity Employer committed to workforce diversity.
The intent of this job description is to provide a representative summary of the essential duties and responsibilities performed by incumbents of this job. Incumbents may be requested to perform job-related tasks other than those specifically presented.
Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?
IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).
Business Unit: Gast
Job Segment: HST Health & Science Technologies